First Bank leaps forward with Backbase’s Engagement Banking Platform

  • First Bank has partnered with Backbase, a leading global institution in engagement banking, in a significant move towards revolutionising the user banking experience.
  • This collaboration intends to implement the Backbase Engagement Banking Platform into First Bank’s offerings to provide seamless customer experiences to both retail and business banking clients.
  • The partnership holds critical importance in propelling First Bank’s digital transformation strategy in providing its customers a seamless, digital-first banking experience.

As a part of their commitment to a customer-centric approach, First Bank chose Backbase as their partner. The Backbase Engagement Platform demonstrates the potential to blend smoothly with the bank’s existing technologies such as fraud management and payments while also accommodating the incorporation of innovative banking solutions.

This extensive transformation process has involved a major modification of the infrastructure, including cloud migration and replacement of core systems. In this process, Backbase has proven to be the perfect partner providing a unified platform catering to an array of client requirements.

First Bank, a family-owned institution spanning a legacy of over 100 years, is known as the preferred bank for family-owned businesses. It takes pride in providing full-service banking that spans across various sectors such as retail, business, wealth, and lending.

Bala Nibhanupudi – EVP, Chief Technology and Operations Officer at First Bank, expressed that this marked the final step in their digital transformation journey. With Backbase, they are confidently heading towards delivering a banking experience that prioritises its customers.

In the words of Sam Boggs, Executive VP for Backbase mid-market, “First Bank’s use of what we offer is a true testament to the benefits of a centralised platform. It ultimately allows them to bring new products to market faster than ever, bridging the gap between business decisions and launch.”