Key points:
- Primer, a UK Fintech company, offers a unified infrastructure for global payments and commerce.
- The CEO, Gabriel LeRoux, believes that existing payments platforms are not sufficient for business needs.
In an interview with Gabriel LeRoux, the CEO of Primer, a UK Fintech company, he explains that existing payments platforms are not sufficient for businesses of all sizes. Primer aims to provide a unified infrastructure for global payments and commerce, optimizing the expense, resilience, and efficiency of a business’s payment stack.
LeRoux identifies a persistent gap in the market where online businesses have a payments roadmap but are unable to find a provider who can deliver against that roadmap. He saw the need for an interconnecting infrastructure layer that connects to various services throughout the payment lifecycle without businesses having to invest in technical work.
The Future of Payments review conducted by the UK government emphasizes the importance of innovative payment technology that can contribute to business growth and differentiation. LeRoux believes that payment technology should be a lever for growth and an opportunity for businesses to create something unique.
Primer does not handle money or payments itself, but rather serves as the underlying infrastructure that supports a business’s payment services. By focusing on data visibility and observability, Primer enables businesses to understand the health of their payment ecosystem and make informed decisions based on key performance indicators.
In terms of security, LeRoux believes that biometric authentication will play a critical role in enhancing security and delivering personalized, AI-driven services. While this may introduce additional friction points in the payment process, LeRoux emphasizes the importance of educating users about the reasons behind these measures and tailoring them to users with higher risk profiles.
In conclusion, Primer aims to address the shortcomings of existing payment platforms by providing an interconnecting infrastructure layer that maximizes insight and reduces complexity for businesses of all sizes. By focusing on data visibility, observability, and personalized experiences, Primer offers a unique solution in the Fintech space.
