Demystify Podcast: Unveiling Saudi fintech with Naif AbuSaida, CEO of Hakbah!

Naif AbuSaida, CEO and founder of Saudi Arabian fintech firm Hakbah, discusses his background and the motivation behind starting his company in this episode of the Demystify Podcast. AbuSaida initially worked in media and utilities before moving into banking, a career path that was interrupted by a diagnosis of stage three colon cancer. After reflecting on his life during chemotherapy, AbuSaida decided to launch Hakbah with the goal of making a positive impact on society. The fintech focuses on group savings rather than payments or lending. AbuSaida also sheds light on the Saudi approach to fintech and the role of regulators in driving innovation.