- TechCrunch is part of the Yahoo family of brands, which includes sites and apps such as Yahoo and AOL, and Yahoo Advertising.
- These sites and apps use cookies for various purposes such as providing services, user authentication, security measures, spam and abuse prevention and measuring user engagement.
- Users have the choice to accept or reject the use of cookies and personal data for additional purposes such as displaying personalized ads and content, measuring the effectiveness of these ads and content, and helping in the development and improvement of products and services.
TechCrunch, along with other Yahoo-owned brands, operate multiple sites and applications that employ technologies like cookies and web storage to provide essential functionality and user experience enhancements. Such technologies allow these websites and apps to store and retrieve information from a user’s device.
When a user visits these sites or uses these apps, cookies are primarily used to deliver the service to the user and to authenticate user identity. They are also used to implement security measures and help prevent spam and abusive activities. Additionally, cookies play a significant role in measuring the extent to which a user engages with the websites and apps.
Interacting with the ‘Accept all’ option allows TechCrunch, Yahoo and it’s partners, including those part of the IAB Transparency & Consent Framework, to use cookies and personal data such as IP addresses, precise location, and browsing and search data for additional purposes. These purposes include displaying personalized ads and content based on interest profiles, evaluating the efficiency of these personalised ads and content, and supporting the process of developing and refining products and services.
However, users maintain full control over their privacy settings and can choose to reject the use of their personal data and cookies for these additional purposes. They also have the flexibility to customize their choices by making use of the ‘Manage privacy settings’ option. Furthermore, users can always change their preferences by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on these sites and apps.
For more in-depth information about how TechCrunch and Yahoo use personal data and cookies, users are encouraged to review their privacy policy and cookie policy.