Warply, a fast-growing fintech innovator in the Middle East and North Africa (MENA) region, has formed a strategic alliance with global payments technology firm Mastercard. The partnership, confirmed through a Memorandum of Understanding (MoU), aims to stimulate digital transformation in several key MENA markets, including Kuwait, Qatar, Oman, the United Arab Emirates, and Pakistan. This alliance builds upon the existing relationship between Warply and Mastercard, facilitating the creation of advanced digital solutions tailored to meet the unique needs of government entities, large-scale merchants, and banks throughout MENA.
- The collaboration stems from Start Path, Mastercard’s global fintech enablement program, of which Warply is a participant.
- The partners are poised to deliver innovative card-linked offers and seamless redemption experiences for users, thereby enhancing point-of-sale (POS) and electronic POS systems.
- This strategic alliance underscores the commitment by both Warply and Mastercard to create a comprehensive digital ecosystem that caters to the evolving needs of consumers and businesses in the MENA region.
JK Khalil, Cluster General Manager for MENA East at Mastercard, has expressed enthusiasm about the partnership with Warply, citing shared visions for a connected, inclusive future and an understanding of the distinct demands and opportunities within the MENA region. John Doxaras, CEO of Warply, also commented on the strategic importance of the collaboration, indicating that the partnership is a testament to their vision for a more integrated and digitally inclusive MENA region.
By combining their respective strengths and areas of expertise, Warply and Mastercard aim to have a substantial impact on the digital landscape of the MENA region. The objective is to promote greater inclusivity and connectivity within the financial sector, thus contributing to the rise of fintech innovation within this part of the world.
