Meet Alice’s Carolyn Rodz: Digital Champion for SMEs

Key Points:

  • Hello Alice, a digital platform aimed to support small and medium enterprises (SMEs), assists close to 1.4 million small business owners across the United States.
  • The platform’s goal is to ensure these businesses find suitable capital connections and viable opportunities relevant to their operations.
  • Through a business health score assessment, Hello Alice measures factors like financial performance, financial management practices, and credit history and uses this data to make business-sensible recommendations.
  • Carolyn Rodz, Founder and CEO, stated that their focus over the next twelve months is to get richer data around the small business ecosystem and apply that data to provide even more relevant recommendations for business owners.

According to FinTech Magazine, Hello Alice, a US-based digital platform dedicated to supporting small and medium enterprises (SMEs), is making great strides in accelerating digital adoption among businesses. By embracing the power of digital technology, Hello Alice assists close to 1.4 million small business owners across the United States by helping them secure the right capital, find solid opportunities, and grow their business.

The founder and CEO of Hello Alice, Carolyn Rodz, outlined how the platform does this. When a business owner approaches Hello Alice, a business health score assessment is conducted. This assessment measures various factors like the business’s financial performance, financial management practices, and the owner’s credit history. The data gathered from this assessment is then used to gauge the overall health of the business. It also provides a roadmap for the business owner to improve the fundamental health of their enterprise.

The gathered data is used to make business-sensible recommendations, helping business owners to focus on what’s important for building healthier, stronger, and more sustainable businesses. As a result, businesses using Hello Alice could potentially open more doors for capital, make contracts with partners concerning investments, or make decisions that alter their business trajectories.

Looking ahead, Rodz outlined Hello Alice’s primary goal for the next twelve months. The firm is looking to collect richer data around the small business ecosystem. This data would contribute to providing even more relevant recommendations for business owners, thereby putting them on a trajectory for growth and success. The ultimate aim, according to Rodz, is to ensure the best possible outcome for all stakeholders involved. She believes that beyond benefiting individual businesses, successful recommendations also benefit vendors, governments, and the wider community by increasing revenue flow.

The model of Hello Alice emphasizes the importance of high-quality, relevant, and timely data, highlighting this as a key element in providing the best recommendations for growing and sustaining businesses.