Key Points:
- CASHe, an AI-driven financial wellness platform, has repositioned itself with the tagline ‘Bharat Ka Money App’.
- The rebrand fulfills the company’s aspiration to be a primary financial platform catering to the financial needs of young working millennials across urban hubs and second-tier cities in India.
India-based financial wellness platform CASHe has officially revealed its revamped super app, repositioning itself as ‘Bharat Ka Money App’. This strategic repositioning aims to underline the brand’s commitment to be a leading credit-led financial platform that meets diverse financial needs of young working millennials in urban centers and second-tier cities across India.
The new tagline represents the brand’s steady focus on delivering comprehensive financial solutions which integrate credit, investment, and insurance. All of which are customized to cater to various financial needs of their users on a unified platform. To coincide with the unveiling of its super app, CASHe has refreshed its website to extend its financial offerings to a more extensive audience and reinforce its national presence.
In addition to these changes, the company also launched its mobile application that was in beta mode for four months. The mobile app, rich in features, offers a distinct experience for digital-savvy customers in search of a top-quality digital encounter.
The app includes various features like personal loans, short and medium-term credit lines, travel now-pay later options, QR-led payments at merchant establishments, and educational loans. The investment suite is powered by Sqrrl, a wealth and InsurTech platform, that enables users to start their investment journey with as little as ₹100.
The launch of the rebranded website and app followed CASHe’s significant milestone of exceeding Rs. 9,500 cr. in disbursements and achieving 50 million app downloads. The firm’s expanding user base across urban hubs and second-tier cities, coupled with providing a plethora of financial solutions, induced this strategic position as a token of its success and commitment to stay at the cutting edge of global fintech innovation.
Yashoraj Tyagi, CEO of CASHe, stated the rebranding conveys the firm’s unwavering commitment as a primary credit-centric financial platform for young working millennials in urban areas and tier 2+ cities across India. The new tagline and refreshed mobile app showcases CASHe’s focus on redefining the financial services landscape by offering a comprehensive financial solution tailored to the diverse needs of its users.
Notably, 75% of CASHe’s user base originates from tier 2, tier 3, and small towns across India. The company aims to provide financial inclusion by attracting new-to-credit customers and integrating them into a formal credit system. This fosters greater accessibility for previously underserved individuals enabling them to fulfill their financial aspirations.
